6 Quick Ways To Book 5 New Clients This Month

marketing-blvd-postSo often, I see entrepreneurs sabotaging their income because they’re not consistent in their marketing. Which leads to less clients and a lot of stress. Then they slip into worry mode and either take no action OR take the wrong actions, which only stalls their biz growth.

If you’re not in front of your ideal clients on a regular basis you won’t expand your practice. It’s all about providing VALUE so you build trust with them.

So what’s the solution to get your next 5 clients?

First, you need to make a mindset shift and DECIDE to stop focusing on the worry, and instead focus on the GOAL. Whatever you put your attention on is what you create more of (Universal law). Then take some steps to create a steady stream of clients flowing so your income grows and you have money left over for you! Here’s some of my favorite ways to do so:

Tip # 1: Offer A Breakthrough Session To Your Contact List
Create an email that shares the benefits of having a free initial consultation with you, give them a time frame in which they can contact you to schedule it (1 to 1.5 weeks) and then SEND the email.

People love to be heard, so why not invite them to talk with you? And during the conversation, you can enroll them into your programs. It will only take you 15 – 20 minutes to send the email and is so worth the time!

Tip #2: Ask Your Clients For A Referral
If you love your clients and they love you, why not ask them if they know anyone who they think could benefit from your work?

Make it easy for them, draft an email they can send to their contacts on your behalf. Keep it short and caring, and then ask them to send it to anyone they think would be a great fit for working with you.

Tip #3: Reconnect With Past Leads
Who have you connected with in the past 3-6 months who had considered working with you? Simply pick up the phone, call them, and see how they’re doing.

Ask them what their goals are, where they feel challenged, and say that you’d love to help by supporting them in one of your programs. This shows how much you care, and they’ll be happy to hear from you.

Tip # 4: Connect With A Referral Partner
Who do you know now or could get to know, who ALREADY has a connection to your ideal clients? Sit down and make a list of everyone you know now, then pick 1 – 2 to reach out to this week.

Your goal is to have a conversation with them to get to know each other better, and see how you could “be of support.” Which could lead to booking a talk, writing an article, and getting referrals.

Tip #5: Host A Simple In-Person Get Together
Invite some of your contacts and prospects to spend a couple of hours with you one afternoon. Get them excited about your work by talking with them about the problems they’re facing, and how you can help. Be sure to ask your guests to bring someone with them, and you’ll soon have a full room of potential clients.

Tip #6: Stop Hiding Out At Home
It’s great to work from home, but growing your business is all about creating connections. People need to get to know YOU. Make it a priority to attend a few local events or networking meetings, with the goal of booking a few initial consultations.

What are your next steps? What ideas came up for you just now?

Creating a profitable business means you need to take action consistently, from a place of passion and purpose. Remember, what it’s worth to you to succeed and make a difference in this world!

success coach new york

Simple Ways To Improve Your Business Now

Wherever you are in your business currently, to be successful you’ll need easy-to-implement ways to improve your profits and results. This mean you attract better clients, get more people on your newsletter list, fill your programs, start doing workshops or even hire an assistant.

business coach new yorkThe thing is, most holistic health professionals don’t know what to do and when. It’s like getting into a car to take a trip, with no idea where you are headed, no map, and no healthy snacks to keep you energized along the way. You “drive” forward, but not exactly sure where to turn and head along the way.

What often happens is people do time-consuming projects like creating an online course, or an Ebook, or getting their website perfect. INSTEAD, you should be focusing on how to get your next 6-10 clients into your programs. This builds both your confidence AND your income.

Every time I do something new in my business, it forces me to move past my fears and into the new person/entrepreneur I’m meant to become. Whenever you feel resistance to doing something, that is actually where you’ll have your biggest opportunity for growth.

What I recommend is you focus on 3 simple steps that will keep you centered and out of overwhelm:

Step One: Upgrade Your Mindset

If you continue to take action based on where you were yesterday or where you are now, you’ll never grow into the next big level of income. What I do is I imagine what someone, who is already at the level I’m looking to reach, would do in the particular situation I’m facing. This allows me to see the success I want to achieve, from a new set of eyes. So ask yourself, how would a 6 figure entrepreneur handle planning that workshop or sending that newsletter? : )

Step Two: Focus On Consistent Income

Consistent income gives you the freedom to meet your expenses, invest what’s left over, and do all of the things you want to do in your lifestyle, and so much peace of mind.

But you can’t just tell yourself, “Gee, I’d like more money this month,” you actually have to set CLEAR goals and specific numbers. THEN you’ll plan how to meet those goals. And it’s important to set a goal that is realistic but optimistic and slightly out of your comfort zone, so you’ll be inspired to take action and do so from a place of confidence.

I suggest you sit down, and think about how much you want to earn for the next 6-12 months. Then think about which programs and services you’ll need to offer to meet these goals. This way, you have a clear end goal, and can plan what marketing steps you’ll take to get there. You can’t just wing it!

Step Three: Master Your Time Management

You want to work smarter not harder yes, and if you can put consistent time and action steps in your calendar you’ll be much more likely to succeed. If you only “get around” to sending out that newsletter when you feel like it, your contacts and ideal clients are likely to forget about you OR not see you as very relevant to their pressing concerns and goals.

The best way to manage your time is to first carve out the exact times each week for your biz. 30 minutes a day, at the same time each day, is the best way to go. Next, categorize your tasks so that you can have maximum efficiency. For example, Tuesday could be the day you call/follow up with referral partners. And Wednesday could be your newsletter day. Once you get a routine in place, you’ll not have to keep recreating the wheel and you’ll actually save time!

Also, think about which activities/tasks are draining your time and energy, then give those to someone else OR find a tool to help you. (Maybe it’s time to sign up for a newsletter service, or finally accept automated credit card payments). Then, you’re free to take action from the place you’d like to grow into!

Master The Basics

Most health and wellness professionals love to learn. At the same time, many get overwhelmed with trying to get everything perfect, doing too much at once, and not moving forward with a strong, solid foundation in their biz dev strategy. Before trying to create and launch a major marketing campaign with all the bells and whistles, take a step back and consider whether you’re solidly implementing the marketing basics. Marketing doesn’t have to be complicated!
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Here are 3 basic marketing strategies that you need to implement, to build your business with time left over to create new programs and help many more people through your work:

 
Basic Marketing Strategy #1: Master the Basics First

Advanced marketing strategies have a foundation on fundamental marketing skills. Once you invest in learning these 3 basic marketing strategies and you’ll find the more complex campaigns much easier to launch:

Email – You need to connect regularly with your current and potential clients, else they forget why your work is important. Make it a habit to communicate often to your contact list, even if you’re only sending simple newsletter that provides a few tips, shares the value of your work, and who you are and why you can help. And be sure to include an offer in each of your newsletter broadcasts (consultation, classes etc.).

Phone Calls – Are you confident in picking up the phone and conducting Initial Breakthrough Sessions? And do you know what to say to a potential client so that most of the time they say YES to your programs? If not, then it’s time to learn and master this crucial skill. The faster you get it working now, the easier growing your business will be.

List Building – The FIRST and most important goal of any marketing activity is to build your list of potential clients. Attending networking events, giving a free talk/workshop, connect with referral partners to get YOU in front of THEIR list etc. Marketing is really all about building relationships and turning those relationships into new clients, so developing your list building skills has benefits both short and long term.

 
Basic Marketing Strategy #2: Consistency Is Essential


No marketing strategy will be effective without consistent action on a regular basis. Set up a plan to send your newsletter on a schedule. Promote your programs and services regularly AND authentically. Create goals that are attached to your marketing activities. Not only will you become more comfortable with marketing, your clients and potential clients will have more opportunities to respond to your offers so they get the help they need. Treat your business like a business, not a hobby.

 
Basic Marketing Strategy #3: Take It One Step At A Time
You don’t have to be perfect, ok? This is a process, and it’s about long term AND short term growth. Use at least one of the basic marketing tools every day to develop your skills and you’ll have a solid marketing system in place before you know it. It’s all about ACTION not perfection.

Don’t let yourself be overwhelmed by doing it all at once. You can build a successful business by focusing first on these basic marketing tools. You’ll have more time to enjoy creating and working with clients. And those advanced techniques will still be there when you’re ready!

My power question for you – What will you do, starting THIS week to implement these strategies consistently and effectively, and what’s it worth to you to succeed?





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