robert notter

Simple Steps To Attract High End Clients

robert notterHealth and wellness professionals often hold themselves back from growing their business by telling themselves that it’s not the right time. They say things like: “I’m not ready to charge more; I am not sure people can pay that or if I know enough; the economy is not in great space” and so on.

The thing is, people often feel comfortable where they are since it’s familiar, EVEN though it’s not where they want to be. And at the root of this they often worry about being good enough and how they’ll be perceived by others.

The only way to reduce the fears so that you can take the steps necessary to grow your business is to learn practical tips that make it easy for you to confidently know you are ready to attract high paying clients.

Here are 4 simple tips to get you started:
Tip #1 For Attracting Higher Paying Clients:
Cultivate A Client Attractive Mindset

You don’t need to have been in business for a long time in order to start attracting more clients. But what you must do is think, act and believe in new ways that represent you valuing yourself and your work! It’s time to notice those thoughts that hold you back and the negative stories you tell yourself. The fears that lead you to believe you’re not worthy. Once you see them, you can lessen their grip on you.

Really, what’s the worst that could happen if you go to a networking event and say hello to a few new people? Or finally click send on that newsletter? If you’re consciously and unconsciously letting fears hold you back, it’s costing you money, time and the opportunity to help a LOT of people.

Tip #2 For Attracting Higher Paying Clients:
Include A “Done-for-You” Component In Your Programs

People can’t wait to get their hands on anything that saves them time. When I began adding done-for-you checklists, templates and forms to my programs, the quality and quantity of my clients quickly increased. In fact, I include them in all of my programs and workshops.

A first simple step could be to plan on including a checklist in your client programs. It could be a to do list, or something that helps them take steps to easily reach their goals. Take the guesswork out of it for them, as they want you to make it easy for them. Turn these tips into a sheet that can give to your client. And when you do consultations, you can let the potential client know that they get information that is READY to implement, so they don’t have to figure it out on their own.

Tip #3 For Attracting Higher Paying Clients:
Create Simple, Easy To Follow Marketing Steps

You can’t just wing it, you need to create a step by step plan that spells out exactly what to do, when and how. By taking the guesswork out of your marketing, you boost your confidence and your ability to take action. It’s actually pretty simple, once you have the template down.

Start with writing down how many new high end clients you want, and in what programs. Then, work backwards to meet those numbers through your various marketing strategies (workshops, referral partners, email campaigns, networking etc.). Set the GOAL then put the strategy together and take the steps. Plus, be sure to get support!

Tip #4 For Attracting Higher Paying Clients:
Create A New and Attractive High-End Offer

The great thing is, you don’t need a big list or even lots of experience to get started. What you DO need is a specific offer that clearly spells out the big results clients will get from working with you. And once you add in a few fun bonuses and the details of how you’ll be delivering your service, you then have a brand new program offering that will generate much more income and MANY more sign ups.

Creating high-end client offers is something every business owner, new or experienced, should be including in their business model. Creating and transitioning to high-end offers frees up your time while increasing your cash flow. Start where you are NOW, and take the very next step. It could be an advanced Platinum 6 Month Program, a Mastermind or even a VIP day. You’ll love how quickly these programs help you grow your income.

Remember that all it takes to be ready is to decide and take action!

spotlight coaching

The Truth About The Coaching World

spotlight coachingI want to share candidly so you can separate fact from fiction about what it takes to actually be successful in your business.

And even though what I write may irk other people in the industry I owe it to you to speak out.

When I started 14 years ago as a marketing coach my field was about helping people succeed by building community, sharing knowledge and coming together to make the world a better place.

All these years later the market is flooded with inauthentic coaches who over-promote and promise outlandish results, many of whom are not qualified to actually do the work they’re promoting.

Just because someone has a nice head shot or spends money creating slick videos doesn’t mean their program is actually going to help you grow your practice.

So I wanted to take a stand and help you learn the truth about how to create a more profitable business in a way that’s REALISTIC and AUTHENTIC.

And help you not be overwhelmed by all the marketing coming at you, there’s no need for you to feel confused or deflated about how to grow your practice.

Being successful can’t just be about earning more money, it first has to be about making a genuine contribution and being of service to others.

When you lead with your heart and do what you love, the income and abundance will follow.

This has motivated me to continue my mission and invite you to take a path with me to create a fulfilling business with passion and purpose.

I’m hosting a new Success Retreat in NYC this June and I’ve decided to offer this event for free. You deserve a safe place to have support, regardless of your current financial situation.

I want to get you out from sitting behind your computer and off your cell phone to join me and build community with a small group of other heart-centered entrepreneurs.

We have strength in numbers and can truly make this world a better place.

Heads up, I’m hosting a free call on APRIL 25 where I’ll be taking your questions LIVE and giving you coaching on next steps to grow your business. It’s my gift to you, no strings, and I’m not selling anything on this call.

In fact, I’ll share on the call how to save your seat AS MY GUEST this June to my event in Manhattan.

For now, please put the date on your calendar:

Live Spotlight Coaching Call
April 25 2017 at 7 PM EST

You can read about the call and get the phone number and access code here now: Spotlight Coaching Call

My vision is to help as many business owners as I can who want the tools, knowledge and support to get more clients and create big impact.

There’s a lot of poor health and suffering in the world and so many people who need what you have to offer. And I want to motivate you to get out there and fulfill your destiny.

Thank you for letting me connect with you today. I send you much love and I appreciate you for who you are and all that you stand for.

To your shining success,
Robert

P.S. Here’s where you can join us for my Live Spotlight Coaching Call where I’ll personally answer your questions:
Spotlight Coaching Call

6 Quick Ways To Book 5 New Clients This Month

marketing-blvd-postSo often, I see entrepreneurs sabotaging their income because they’re not consistent in their marketing. Which leads to less clients and a lot of stress. Then they slip into worry mode and either take no action OR take the wrong actions, which only stalls their biz growth.

If you’re not in front of your ideal clients on a regular basis you won’t expand your practice. It’s all about providing VALUE so you build trust with them.

So what’s the solution to get your next 5 clients?

First, you need to make a mindset shift and DECIDE to stop focusing on the worry, and instead focus on the GOAL. Whatever you put your attention on is what you create more of (Universal law). Then take some steps to create a steady stream of clients flowing so your income grows and you have money left over for you! Here’s some of my favorite ways to do so:

Tip # 1: Offer A Breakthrough Session To Your Contact List
Create an email that shares the benefits of having a free initial consultation with you, give them a time frame in which they can contact you to schedule it (1 to 1.5 weeks) and then SEND the email.

People love to be heard, so why not invite them to talk with you? And during the conversation, you can enroll them into your programs. It will only take you 15 – 20 minutes to send the email and is so worth the time!

Tip #2: Ask Your Clients For A Referral
If you love your clients and they love you, why not ask them if they know anyone who they think could benefit from your work?

Make it easy for them, draft an email they can send to their contacts on your behalf. Keep it short and caring, and then ask them to send it to anyone they think would be a great fit for working with you.

Tip #3: Reconnect With Past Leads
Who have you connected with in the past 3-6 months who had considered working with you? Simply pick up the phone, call them, and see how they’re doing.

Ask them what their goals are, where they feel challenged, and say that you’d love to help by supporting them in one of your programs. This shows how much you care, and they’ll be happy to hear from you.

Tip # 4: Connect With A Referral Partner
Who do you know now or could get to know, who ALREADY has a connection to your ideal clients? Sit down and make a list of everyone you know now, then pick 1 – 2 to reach out to this week.

Your goal is to have a conversation with them to get to know each other better, and see how you could “be of support.” Which could lead to booking a talk, writing an article, and getting referrals.

Tip #5: Host A Simple In-Person Get Together
Invite some of your contacts and prospects to spend a couple of hours with you one afternoon. Get them excited about your work by talking with them about the problems they’re facing, and how you can help. Be sure to ask your guests to bring someone with them, and you’ll soon have a full room of potential clients.

Tip #6: Stop Hiding Out At Home
It’s great to work from home, but growing your business is all about creating connections. People need to get to know YOU. Make it a priority to attend a few local events or networking meetings, with the goal of booking a few initial consultations.

What are your next steps? What ideas came up for you just now?

Creating a profitable business means you need to take action consistently, from a place of passion and purpose. Remember, what it’s worth to you to succeed and make a difference in this world!

success coach new york

Simple Ways To Improve Your Business Now

Wherever you are in your business currently, to be successful you’ll need easy-to-implement ways to improve your profits and results. This mean you attract better clients, get more people on your newsletter list, fill your programs, start doing workshops or even hire an assistant.

business coach new yorkThe thing is, most holistic health professionals don’t know what to do and when. It’s like getting into a car to take a trip, with no idea where you are headed, no map, and no healthy snacks to keep you energized along the way. You “drive” forward, but not exactly sure where to turn and head along the way.

What often happens is people do time-consuming projects like creating an online course, or an Ebook, or getting their website perfect. INSTEAD, you should be focusing on how to get your next 6-10 clients into your programs. This builds both your confidence AND your income.

Every time I do something new in my business, it forces me to move past my fears and into the new person/entrepreneur I’m meant to become. Whenever you feel resistance to doing something, that is actually where you’ll have your biggest opportunity for growth.

What I recommend is you focus on 3 simple steps that will keep you centered and out of overwhelm:

Step One: Upgrade Your Mindset

If you continue to take action based on where you were yesterday or where you are now, you’ll never grow into the next big level of income. What I do is I imagine what someone, who is already at the level I’m looking to reach, would do in the particular situation I’m facing. This allows me to see the success I want to achieve, from a new set of eyes. So ask yourself, how would a 6 figure entrepreneur handle planning that workshop or sending that newsletter? : )

Step Two: Focus On Consistent Income

Consistent income gives you the freedom to meet your expenses, invest what’s left over, and do all of the things you want to do in your lifestyle, and so much peace of mind.

But you can’t just tell yourself, “Gee, I’d like more money this month,” you actually have to set CLEAR goals and specific numbers. THEN you’ll plan how to meet those goals. And it’s important to set a goal that is realistic but optimistic and slightly out of your comfort zone, so you’ll be inspired to take action and do so from a place of confidence.

I suggest you sit down, and think about how much you want to earn for the next 6-12 months. Then think about which programs and services you’ll need to offer to meet these goals. This way, you have a clear end goal, and can plan what marketing steps you’ll take to get there. You can’t just wing it!

Step Three: Master Your Time Management

You want to work smarter not harder yes, and if you can put consistent time and action steps in your calendar you’ll be much more likely to succeed. If you only “get around” to sending out that newsletter when you feel like it, your contacts and ideal clients are likely to forget about you OR not see you as very relevant to their pressing concerns and goals.

The best way to manage your time is to first carve out the exact times each week for your biz. 30 minutes a day, at the same time each day, is the best way to go. Next, categorize your tasks so that you can have maximum efficiency. For example, Tuesday could be the day you call/follow up with referral partners. And Wednesday could be your newsletter day. Once you get a routine in place, you’ll not have to keep recreating the wheel and you’ll actually save time!

Also, think about which activities/tasks are draining your time and energy, then give those to someone else OR find a tool to help you. (Maybe it’s time to sign up for a newsletter service, or finally accept automated credit card payments). Then, you’re free to take action from the place you’d like to grow into!

Master The Basics

Most health and wellness professionals love to learn. At the same time, many get overwhelmed with trying to get everything perfect, doing too much at once, and not moving forward with a strong, solid foundation in their biz dev strategy. Before trying to create and launch a major marketing campaign with all the bells and whistles, take a step back and consider whether you’re solidly implementing the marketing basics. Marketing doesn’t have to be complicated!
marketing3
Here are 3 basic marketing strategies that you need to implement, to build your business with time left over to create new programs and help many more people through your work:

 
Basic Marketing Strategy #1: Master the Basics First

Advanced marketing strategies have a foundation on fundamental marketing skills. Once you invest in learning these 3 basic marketing strategies and you’ll find the more complex campaigns much easier to launch:

Email – You need to connect regularly with your current and potential clients, else they forget why your work is important. Make it a habit to communicate often to your contact list, even if you’re only sending simple newsletter that provides a few tips, shares the value of your work, and who you are and why you can help. And be sure to include an offer in each of your newsletter broadcasts (consultation, classes etc.).

Phone Calls – Are you confident in picking up the phone and conducting Initial Breakthrough Sessions? And do you know what to say to a potential client so that most of the time they say YES to your programs? If not, then it’s time to learn and master this crucial skill. The faster you get it working now, the easier growing your business will be.

List Building – The FIRST and most important goal of any marketing activity is to build your list of potential clients. Attending networking events, giving a free talk/workshop, connect with referral partners to get YOU in front of THEIR list etc. Marketing is really all about building relationships and turning those relationships into new clients, so developing your list building skills has benefits both short and long term.

 
Basic Marketing Strategy #2: Consistency Is Essential


No marketing strategy will be effective without consistent action on a regular basis. Set up a plan to send your newsletter on a schedule. Promote your programs and services regularly AND authentically. Create goals that are attached to your marketing activities. Not only will you become more comfortable with marketing, your clients and potential clients will have more opportunities to respond to your offers so they get the help they need. Treat your business like a business, not a hobby.

 
Basic Marketing Strategy #3: Take It One Step At A Time
You don’t have to be perfect, ok? This is a process, and it’s about long term AND short term growth. Use at least one of the basic marketing tools every day to develop your skills and you’ll have a solid marketing system in place before you know it. It’s all about ACTION not perfection.

Don’t let yourself be overwhelmed by doing it all at once. You can build a successful business by focusing first on these basic marketing tools. You’ll have more time to enjoy creating and working with clients. And those advanced techniques will still be there when you’re ready!

My power question for you – What will you do, starting THIS week to implement these strategies consistently and effectively, and what’s it worth to you to succeed?

Stop Sabotaging Your Income

Most entrepreneurs often feel overwhelmed when they think about how much they think they need to do to take their biz to the next level. 
Especially for those who are more sensitive, and keep a lot of stuff in their heads and “over think” things.
I’m here to tell you…sigh of relief.. you actually don’t need a longer to-do list.
Problem is Opportunity Blackboard Concept
The solution is a prioritized list of what you should focus on NOW to get the income and results you want.
First, I want to point out something. If you are hiding out at home, trying to perfect your website, or newsletter, or the perfect color logo on your brochures, you’re unconsciously sabotaging your biz.

Because unless you have clients and a contact list to SEE your brochure, website, and newsletters, you’re not really making any progress. Success comes through taking action to put YOURSELF in front of your ideal clients, so they know how you can help them.

The only way to grow your business and yourself, is to get out of your comfort zone, and stop letting fears hold you back. The time is now, and no one is going to come knocking on your door unless you, step-by-step, become more visible. Yes, it can seem scary, but what’s the worst that can happen? : ) You have everything to gain and nothing to lose.

Here are 4 simple success essentials, showing you what to focus on now to create more income, less worry, and a bigger impact. Which of these is most important for you now?

Focus On Generating Income
When you can learn to turn potential clients into paying clients, everything changes. It’s about how to have conversations that let interested potential clients understand how YOUR programs can help them reach their goals.
Everyone wants to know “What’s In It For Me” and unless you communicate that and generate sales, you won’t have clients and without clients, you won’t have a business.
Even experienced entrepreneurs who already have multiple streams of income (programs, telecourses, audio products, events) still need to have these types of authentic sales conversations. Your income and profits are all about the PEOPLE you serve, and how you help them through your work. It’s all about building relationships.

Develop Your Core High End Program Offering
When you know what your ideal clients want, and turn that into a step-by-step program to help them achieve those results, you’ll have a highly successful business. Most holistic entrepreneurs, however, give people what they think they want, now always what they are looking for.
Take some time to outline exactly what you’ll provide, in your main program offering, to support your clients. What are their goals? What are their challenges? And what can you teach them, so they know EXACTLY what to do, incrementally, to look and feel better (and ultimately that’s all anyone is after). They want you to figure it out for them.

Plan Your Day And Stop Distracting Yourself
Here’s the deal, you are either planning your day and in control of your time, or your day is controlling you! Each day you work on your business, you should be focusing on connecting with potential clients and referral sources, or delivering services.
Unfortunately, it’s easy to get distracted by Facebook, that new recipe book, your friends blog… you name it. Or let your fears hold you back from actually taking action. The solution is easy: decide each day, ahead of time, exactly what you want to accomplish and exactly what you’ll do to achieve it.

I give my clients a 30 minutes per day marketing plan, which I call “30 Minutes To Thrive” that shows you exactly what to do, day by day, to grow your business and your income. So start to plan your day, so you have a business and not just an expensive hobby.

Focus On Growing Your List
The first goal of your marketing efforts is not to get “sales” it’s to get more of the RIGHT people in the door. Building your business is about building your list, meaning you have a plan in place to generate a steady stream of new contacts into your email system.
Then, you can build trust with them (newsletters, teleclasses, emails) and, over time, help them see that you are the solution to the problems they feel they have. The more someone trusts you, the more likely they are to invest in your services.

So, who do you know who already has a connection to your ideal clients that you can build a relationship with, so they “introduce” you to their list? Where are your ideal clients hanging out, in big numbers, where YOU can go and be seen? What is your “free giveaway” to get them in the door?

To live a life of freedom, making a big impact for others, you have to step it up, get support and let your light shine.

So, no more hiding out behind your computer at home! This is your moment to get busy focusing on what you must do, in order to fulfill your amazing vision and have the income and lifestyle you deserve!
 

How To Become A Money Attractive Entrepreneur

For many solo-preneurs, the area of prosperity is a big issue.

They all have a hidden “inner accountant.” And this accountant is consistently keeping tabs on what you earn, what you’d like to earn, and if you feel you deserve it. Plus, is secretly keeps you in a comfort zone of what you’re used to.
money-clock
The good news is, you can earn more money, if you take some time connect with these inner mindset/beliefs, renegotiate what you feel you are worth, and how you plan to make it happen. It just takes some reflection and practical steps. The following tips will help:

Tip # 1 – Examine Your Beliefs. 


The thoughts you have about money influence how much you do or don’t earn. These beliefs were often given to us from others. When you think about money, what thoughts do you associate with it? Do you see it as “good” and a way to help people? Or do you feel that having a big bank account is “selfish?” 

One of my clients said she always heard her parents say “there is never enough, and you don’t know what may happen next.” This kept her income stalled. As we worked on changing these beliefs, one at a time, she grew more confident, and doubled her income in just six months. AND remember, the more money you earn means the MORE people you are helping through the gift of your work.



Tip # 2 – Upgrade Your Comfort Zone.
The more comfortable you are with bigger numbers, the more likely you’ll be to attract that into your business. The next time you are out shopping and see something “expensive”, instead of saying “I could never afford that,” take a moment to imagine that you COULD afford it. As you imagine, your brain begins to shift out of old patterns. Years ago one of my coaches gave me the assignment to go to a high-end store and imagine that I could easily purchase anything I wanted. (And I’ve since bought things in that very store!) 

So begin to take a look at where you do and don’t feel comfortable. Realize that these are only thoughts, and as you shift your thoughts and actions, you will earn more.

Tip # 3 – Stop Focusing On Fear.
What you focus on is what you create – it’s a Universal law. When you wake up each morning, be grateful for what you do have. And when any fear or worry thoughts come up, simply recognize them as thoughts. Tell yourself why you CAN do this, and why you deserve to be successful. The next time you sit down to balance your checkbook, instead of seeing it as daunting, imagine how good it will feel to make room for more 1ncome to come in!

Tip # 4 – Have A Reality Check.
What part of your daily money life do you shy away from the most? Is it balancing your checkbook or reading your statement online? Opening up that stack of bills on your counter? Or paying bills on time or with a feeling of freedom? Decide which daily tasks are the most challenging for you, then, get the information or support you need to upgrade both your mindset and your capabilities.

Tip # 5 – Be With Affirming People. 


Decide who you know with a positive money attraction mindset, begin to spend more time with them, and model their behaviors. The energy of people around you has a big impact on your own income. So, who do you know? Who inspires you? Remember, like attracts like, so keep your inner circle full of people who are attracting success.





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