Master The Basics

Most health and wellness professionals love to learn. At the same time, many get overwhelmed with trying to get everything perfect, doing too much at once, and not moving forward with a strong, solid foundation in their biz dev strategy. Before trying to create and launch a major marketing campaign with all the bells and whistles, take a step back and consider whether you’re solidly implementing the marketing basics. Marketing doesn’t have to be complicated!
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Here are 3 basic marketing strategies that you need to implement, to build your business with time left over to create new programs and help many more people through your work:

 
Basic Marketing Strategy #1: Master the Basics First

Advanced marketing strategies have a foundation on fundamental marketing skills. Once you invest in learning these 3 basic marketing strategies and you’ll find the more complex campaigns much easier to launch:

Email – You need to connect regularly with your current and potential clients, else they forget why your work is important. Make it a habit to communicate often to your contact list, even if you’re only sending simple newsletter that provides a few tips, shares the value of your work, and who you are and why you can help. And be sure to include an offer in each of your newsletter broadcasts (consultation, classes etc.).

Phone Calls – Are you confident in picking up the phone and conducting Initial Breakthrough Sessions? And do you know what to say to a potential client so that most of the time they say YES to your programs? If not, then it’s time to learn and master this crucial skill. The faster you get it working now, the easier growing your business will be.

List Building – The FIRST and most important goal of any marketing activity is to build your list of potential clients. Attending networking events, giving a free talk/workshop, connect with referral partners to get YOU in front of THEIR list etc. Marketing is really all about building relationships and turning those relationships into new clients, so developing your list building skills has benefits both short and long term.

 
Basic Marketing Strategy #2: Consistency Is Essential


No marketing strategy will be effective without consistent action on a regular basis. Set up a plan to send your newsletter on a schedule. Promote your programs and services regularly AND authentically. Create goals that are attached to your marketing activities. Not only will you become more comfortable with marketing, your clients and potential clients will have more opportunities to respond to your offers so they get the help they need. Treat your business like a business, not a hobby.

 
Basic Marketing Strategy #3: Take It One Step At A Time
You don’t have to be perfect, ok? This is a process, and it’s about long term AND short term growth. Use at least one of the basic marketing tools every day to develop your skills and you’ll have a solid marketing system in place before you know it. It’s all about ACTION not perfection.

Don’t let yourself be overwhelmed by doing it all at once. You can build a successful business by focusing first on these basic marketing tools. You’ll have more time to enjoy creating and working with clients. And those advanced techniques will still be there when you’re ready!

My power question for you – What will you do, starting THIS week to implement these strategies consistently and effectively, and what’s it worth to you to succeed?

Stop Sabotaging Your Income

Most entrepreneurs often feel overwhelmed when they think about how much they think they need to do to take their biz to the next level. 
Especially for those who are more sensitive, and keep a lot of stuff in their heads and “over think” things.
I’m here to tell you…sigh of relief.. you actually don’t need a longer to-do list.
Problem is Opportunity Blackboard Concept
The solution is a prioritized list of what you should focus on NOW to get the income and results you want.
First, I want to point out something. If you are hiding out at home, trying to perfect your website, or newsletter, or the perfect color logo on your brochures, you’re unconsciously sabotaging your biz.

Because unless you have clients and a contact list to SEE your brochure, website, and newsletters, you’re not really making any progress. Success comes through taking action to put YOURSELF in front of your ideal clients, so they know how you can help them.

The only way to grow your business and yourself, is to get out of your comfort zone, and stop letting fears hold you back. The time is now, and no one is going to come knocking on your door unless you, step-by-step, become more visible. Yes, it can seem scary, but what’s the worst that can happen? : ) You have everything to gain and nothing to lose.

Here are 4 simple success essentials, showing you what to focus on now to create more income, less worry, and a bigger impact. Which of these is most important for you now?

Focus On Generating Income
When you can learn to turn potential clients into paying clients, everything changes. It’s about how to have conversations that let interested potential clients understand how YOUR programs can help them reach their goals.
Everyone wants to know “What’s In It For Me” and unless you communicate that and generate sales, you won’t have clients and without clients, you won’t have a business.
Even experienced entrepreneurs who already have multiple streams of income (programs, telecourses, audio products, events) still need to have these types of authentic sales conversations. Your income and profits are all about the PEOPLE you serve, and how you help them through your work. It’s all about building relationships.

Develop Your Core High End Program Offering
When you know what your ideal clients want, and turn that into a step-by-step program to help them achieve those results, you’ll have a highly successful business. Most holistic entrepreneurs, however, give people what they think they want, now always what they are looking for.
Take some time to outline exactly what you’ll provide, in your main program offering, to support your clients. What are their goals? What are their challenges? And what can you teach them, so they know EXACTLY what to do, incrementally, to look and feel better (and ultimately that’s all anyone is after). They want you to figure it out for them.

Plan Your Day And Stop Distracting Yourself
Here’s the deal, you are either planning your day and in control of your time, or your day is controlling you! Each day you work on your business, you should be focusing on connecting with potential clients and referral sources, or delivering services.
Unfortunately, it’s easy to get distracted by Facebook, that new recipe book, your friends blog… you name it. Or let your fears hold you back from actually taking action. The solution is easy: decide each day, ahead of time, exactly what you want to accomplish and exactly what you’ll do to achieve it.

I give my clients a 30 minutes per day marketing plan, which I call “30 Minutes To Thrive” that shows you exactly what to do, day by day, to grow your business and your income. So start to plan your day, so you have a business and not just an expensive hobby.

Focus On Growing Your List
The first goal of your marketing efforts is not to get “sales” it’s to get more of the RIGHT people in the door. Building your business is about building your list, meaning you have a plan in place to generate a steady stream of new contacts into your email system.
Then, you can build trust with them (newsletters, teleclasses, emails) and, over time, help them see that you are the solution to the problems they feel they have. The more someone trusts you, the more likely they are to invest in your services.

So, who do you know who already has a connection to your ideal clients that you can build a relationship with, so they “introduce” you to their list? Where are your ideal clients hanging out, in big numbers, where YOU can go and be seen? What is your “free giveaway” to get them in the door?

To live a life of freedom, making a big impact for others, you have to step it up, get support and let your light shine.

So, no more hiding out behind your computer at home! This is your moment to get busy focusing on what you must do, in order to fulfill your amazing vision and have the income and lifestyle you deserve!
 

How To Become A Money Attractive Entrepreneur

For many solo-preneurs, the area of prosperity is a big issue.

They all have a hidden “inner accountant.” And this accountant is consistently keeping tabs on what you earn, what you’d like to earn, and if you feel you deserve it. Plus, is secretly keeps you in a comfort zone of what you’re used to.
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The good news is, you can earn more money, if you take some time connect with these inner mindset/beliefs, renegotiate what you feel you are worth, and how you plan to make it happen. It just takes some reflection and practical steps. The following tips will help:

Tip # 1 – Examine Your Beliefs. 


The thoughts you have about money influence how much you do or don’t earn. These beliefs were often given to us from others. When you think about money, what thoughts do you associate with it? Do you see it as “good” and a way to help people? Or do you feel that having a big bank account is “selfish?” 

One of my clients said she always heard her parents say “there is never enough, and you don’t know what may happen next.” This kept her income stalled. As we worked on changing these beliefs, one at a time, she grew more confident, and doubled her income in just six months. AND remember, the more money you earn means the MORE people you are helping through the gift of your work.



Tip # 2 – Upgrade Your Comfort Zone.
The more comfortable you are with bigger numbers, the more likely you’ll be to attract that into your business. The next time you are out shopping and see something “expensive”, instead of saying “I could never afford that,” take a moment to imagine that you COULD afford it. As you imagine, your brain begins to shift out of old patterns. Years ago one of my coaches gave me the assignment to go to a high-end store and imagine that I could easily purchase anything I wanted. (And I’ve since bought things in that very store!) 

So begin to take a look at where you do and don’t feel comfortable. Realize that these are only thoughts, and as you shift your thoughts and actions, you will earn more.

Tip # 3 – Stop Focusing On Fear.
What you focus on is what you create – it’s a Universal law. When you wake up each morning, be grateful for what you do have. And when any fear or worry thoughts come up, simply recognize them as thoughts. Tell yourself why you CAN do this, and why you deserve to be successful. The next time you sit down to balance your checkbook, instead of seeing it as daunting, imagine how good it will feel to make room for more 1ncome to come in!

Tip # 4 – Have A Reality Check.
What part of your daily money life do you shy away from the most? Is it balancing your checkbook or reading your statement online? Opening up that stack of bills on your counter? Or paying bills on time or with a feeling of freedom? Decide which daily tasks are the most challenging for you, then, get the information or support you need to upgrade both your mindset and your capabilities.

Tip # 5 – Be With Affirming People. 


Decide who you know with a positive money attraction mindset, begin to spend more time with them, and model their behaviors. The energy of people around you has a big impact on your own income. So, who do you know? Who inspires you? Remember, like attracts like, so keep your inner circle full of people who are attracting success.

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