spotlight coaching

The Truth About The Coaching World

spotlight coachingI want to share candidly so you can separate fact from fiction about what it takes to actually be successful in your business.

And even though what I write may irk other people in the industry I owe it to you to speak out.

When I started 14 years ago as a marketing coach my field was about helping people succeed by building community, sharing knowledge and coming together to make the world a better place.

All these years later the market is flooded with inauthentic coaches who over-promote and promise outlandish results, many of whom are not qualified to actually do the work they’re promoting.

Just because someone has a nice head shot or spends money creating slick videos doesn’t mean their program is actually going to help you grow your practice.

So I wanted to take a stand and help you learn the truth about how to create a more profitable business in a way that’s REALISTIC and AUTHENTIC.

And help you not be overwhelmed by all the marketing coming at you, there’s no need for you to feel confused or deflated about how to grow your practice.

Being successful can’t just be about earning more money, it first has to be about making a genuine contribution and being of service to others.

When you lead with your heart and do what you love, the income and abundance will follow.

This has motivated me to continue my mission and invite you to take a path with me to create a fulfilling business with passion and purpose.

I’m hosting a new Success Retreat in NYC this June and I’ve decided to offer this event for free. You deserve a safe place to have support, regardless of your current financial situation.

I want to get you out from sitting behind your computer and off your cell phone to join me and build community with a small group of other heart-centered entrepreneurs.

We have strength in numbers and can truly make this world a better place.

Heads up, I’m hosting a free call on APRIL 25 where I’ll be taking your questions LIVE and giving you coaching on next steps to grow your business. It’s my gift to you, no strings, and I’m not selling anything on this call.

In fact, I’ll share on the call how to save your seat AS MY GUEST this June to my event in Manhattan.

For now, please put the date on your calendar:

Live Spotlight Coaching Call
April 25 2017 at 7 PM EST

You can read about the call and get the phone number and access code here now: Spotlight Coaching Call

My vision is to help as many business owners as I can who want the tools, knowledge and support to get more clients and create big impact.

There’s a lot of poor health and suffering in the world and so many people who need what you have to offer. And I want to motivate you to get out there and fulfill your destiny.

Thank you for letting me connect with you today. I send you much love and I appreciate you for who you are and all that you stand for.

To your shining success,
Robert

P.S. Here’s where you can join us for my Live Spotlight Coaching Call where I’ll personally answer your questions:
Spotlight Coaching Call

6 Quick Ways To Book 5 New Clients This Month

marketing-blvd-postSo often, I see entrepreneurs sabotaging their income because they’re not consistent in their marketing. Which leads to less clients and a lot of stress. Then they slip into worry mode and either take no action OR take the wrong actions, which only stalls their biz growth.

If you’re not in front of your ideal clients on a regular basis you won’t expand your practice. It’s all about providing VALUE so you build trust with them.

So what’s the solution to get your next 5 clients?

First, you need to make a mindset shift and DECIDE to stop focusing on the worry, and instead focus on the GOAL. Whatever you put your attention on is what you create more of (Universal law). Then take some steps to create a steady stream of clients flowing so your income grows and you have money left over for you! Here’s some of my favorite ways to do so:

Tip # 1: Offer A Breakthrough Session To Your Contact List
Create an email that shares the benefits of having a free initial consultation with you, give them a time frame in which they can contact you to schedule it (1 to 1.5 weeks) and then SEND the email.

People love to be heard, so why not invite them to talk with you? And during the conversation, you can enroll them into your programs. It will only take you 15 – 20 minutes to send the email and is so worth the time!

Tip #2: Ask Your Clients For A Referral
If you love your clients and they love you, why not ask them if they know anyone who they think could benefit from your work?

Make it easy for them, draft an email they can send to their contacts on your behalf. Keep it short and caring, and then ask them to send it to anyone they think would be a great fit for working with you.

Tip #3: Reconnect With Past Leads
Who have you connected with in the past 3-6 months who had considered working with you? Simply pick up the phone, call them, and see how they’re doing.

Ask them what their goals are, where they feel challenged, and say that you’d love to help by supporting them in one of your programs. This shows how much you care, and they’ll be happy to hear from you.

Tip # 4: Connect With A Referral Partner
Who do you know now or could get to know, who ALREADY has a connection to your ideal clients? Sit down and make a list of everyone you know now, then pick 1 – 2 to reach out to this week.

Your goal is to have a conversation with them to get to know each other better, and see how you could “be of support.” Which could lead to booking a talk, writing an article, and getting referrals.

Tip #5: Host A Simple In-Person Get Together
Invite some of your contacts and prospects to spend a couple of hours with you one afternoon. Get them excited about your work by talking with them about the problems they’re facing, and how you can help. Be sure to ask your guests to bring someone with them, and you’ll soon have a full room of potential clients.

Tip #6: Stop Hiding Out At Home
It’s great to work from home, but growing your business is all about creating connections. People need to get to know YOU. Make it a priority to attend a few local events or networking meetings, with the goal of booking a few initial consultations.

What are your next steps? What ideas came up for you just now?

Creating a profitable business means you need to take action consistently, from a place of passion and purpose. Remember, what it’s worth to you to succeed and make a difference in this world!

Stop Sabotaging Your Income

Most entrepreneurs often feel overwhelmed when they think about how much they think they need to do to take their biz to the next level. 
Especially for those who are more sensitive, and keep a lot of stuff in their heads and “over think” things.
I’m here to tell you…sigh of relief.. you actually don’t need a longer to-do list.
Problem is Opportunity Blackboard Concept
The solution is a prioritized list of what you should focus on NOW to get the income and results you want.
First, I want to point out something. If you are hiding out at home, trying to perfect your website, or newsletter, or the perfect color logo on your brochures, you’re unconsciously sabotaging your biz.

Because unless you have clients and a contact list to SEE your brochure, website, and newsletters, you’re not really making any progress. Success comes through taking action to put YOURSELF in front of your ideal clients, so they know how you can help them.

The only way to grow your business and yourself, is to get out of your comfort zone, and stop letting fears hold you back. The time is now, and no one is going to come knocking on your door unless you, step-by-step, become more visible. Yes, it can seem scary, but what’s the worst that can happen? : ) You have everything to gain and nothing to lose.

Here are 4 simple success essentials, showing you what to focus on now to create more income, less worry, and a bigger impact. Which of these is most important for you now?

Focus On Generating Income
When you can learn to turn potential clients into paying clients, everything changes. It’s about how to have conversations that let interested potential clients understand how YOUR programs can help them reach their goals.
Everyone wants to know “What’s In It For Me” and unless you communicate that and generate sales, you won’t have clients and without clients, you won’t have a business.
Even experienced entrepreneurs who already have multiple streams of income (programs, telecourses, audio products, events) still need to have these types of authentic sales conversations. Your income and profits are all about the PEOPLE you serve, and how you help them through your work. It’s all about building relationships.

Develop Your Core High End Program Offering
When you know what your ideal clients want, and turn that into a step-by-step program to help them achieve those results, you’ll have a highly successful business. Most holistic entrepreneurs, however, give people what they think they want, now always what they are looking for.
Take some time to outline exactly what you’ll provide, in your main program offering, to support your clients. What are their goals? What are their challenges? And what can you teach them, so they know EXACTLY what to do, incrementally, to look and feel better (and ultimately that’s all anyone is after). They want you to figure it out for them.

Plan Your Day And Stop Distracting Yourself
Here’s the deal, you are either planning your day and in control of your time, or your day is controlling you! Each day you work on your business, you should be focusing on connecting with potential clients and referral sources, or delivering services.
Unfortunately, it’s easy to get distracted by Facebook, that new recipe book, your friends blog… you name it. Or let your fears hold you back from actually taking action. The solution is easy: decide each day, ahead of time, exactly what you want to accomplish and exactly what you’ll do to achieve it.

I give my clients a 30 minutes per day marketing plan, which I call “30 Minutes To Thrive” that shows you exactly what to do, day by day, to grow your business and your income. So start to plan your day, so you have a business and not just an expensive hobby.

Focus On Growing Your List
The first goal of your marketing efforts is not to get “sales” it’s to get more of the RIGHT people in the door. Building your business is about building your list, meaning you have a plan in place to generate a steady stream of new contacts into your email system.
Then, you can build trust with them (newsletters, teleclasses, emails) and, over time, help them see that you are the solution to the problems they feel they have. The more someone trusts you, the more likely they are to invest in your services.

So, who do you know who already has a connection to your ideal clients that you can build a relationship with, so they “introduce” you to their list? Where are your ideal clients hanging out, in big numbers, where YOU can go and be seen? What is your “free giveaway” to get them in the door?

To live a life of freedom, making a big impact for others, you have to step it up, get support and let your light shine.

So, no more hiding out behind your computer at home! This is your moment to get busy focusing on what you must do, in order to fulfill your amazing vision and have the income and lifestyle you deserve!
 





Get Your FREE Audio Class & Workbook With
Understandable Tips to Quickly Increase Your Income!